Bilişim Marketing, Information, Advertising, News, Communication, Public Opinion, Campaign … It is worthy to recall that these words have included the media themselves in our daily life, political economy and social protest. The general orientation is the admiration for the absoluteness of the “positive” meaning that is loaded on each of these words.
We must note that this admiration of our own power, which is extremely poor in terms of ethics and thought, is one of the characteristics of an almost universalized ideology that we can call the “drunkenness of communication”. These concepts have so much unquestionable positive content that even if we start thinking about it, it is necessary to examine some of the dangers. Bilgi In the present world, it seems that the construction and transmission of “thought” is monopolized by a new social type, which we call the “marketer” and “operator”. It can be observed that Turkey has started to enter this air especially in the last ten years. Trying to deal with this with generalizations of the “communication age”, “information society” would fall into the trap of communication drunkenness. We can easily begin to notice the effect of this drunkenness if we become unthinkable nowadays, as the German thinker Walter Benjamin thinks decades ago, the concept of communication with technology, philosophy and morality has deepened and expanded.
Now, this drunkenness is my most important effect, I want to draw attention to the result: Media “events” are losing us. So, we also have the ability to think … Because every thought has to be on events together with being an “event” itself. The media gives us events that are “individualized”, disconnected, that is, we can not think about: The sequencing of the scandals imposes an abstract, imaginary and thoughtless conception of the world with the two most fundamental techniques of the media – The second, while handling head-on with an annoying repetition of the first brought to the agenda, the second keeps all the channels of mass communication, giving the same event here in emotional, political, somewhere formal, elsewhere informative. I think that the most important consequence of this situation is not to influence the minds through disinformation, but to be able to “make things happen” and to unify them. We now need a new “event” concept created by a concrete human thought, which is not mediatic, that is, it should be anti-media. The media event shines, like straw flames. But the important thing is that events can not connect to each other except the mechanisms that I call “repetition” and “insistence”. The end result is a massive sense of dullness, paralysis, and impatience with which we can always feel the psychological effects. The anti-mediatric thought should rethink what the “event” is, and to reconstruct it as an event. I think that the primary duty of the intellectual in the information and communication society is that.